Screenshot of Social Sync Collective CRM dashboard showing the Settings and Domains menu options.

How to Buy & Connect a Domain in your Digital Business Suite (Plus Link It to Your Linktree)

July 21, 2025•5 min read

Setting up a custom website link (called a domain) can feel confusing - but we're making it super simple. With your Digital Business Suite, you can buy and connect your domain without leaving the platform. No more juggling GoDaddy, Namecheap, or confusing tech setups.


Wait ... What's a Domain?

A domain is your website's address online-what people type in to find you. Example: yourbusiness.com. Having your own domain makes your brand look professional and trustworthy.

Note: This domain is separate from your FermaGlo website/domain.


Key Terms for Beginners

  • Domain Registrar: The company where you bought your domain (we recommend you purchase your domain directly within your Digital Business Suite)

  • Root Domain: Your main site, like yourbusiness.com

  • Subdomain: A spin-off of your site, like shop.yourbusiness.com

  • DNS: Tech stuff that tells your domain where to go

  • CNAME/A Records: Tools that help link your domain to your funnel or website


What You Can Do with Domains in Your Digital Business Suite

  • Buy a brand-new domain directly inside your Digital Business Suite

  • Connect an existing domain from another provider

  • Automatically set up DNS without tech hassle

  • Assign a default page (e.g., a funnel or calendar)

  • Route traffic from your custom domain to Linktree or similar tools

    Note: a domain is required to set up and apply for our text messaging and emailing features. All carriers require a personal domain to be connected for compliance reasons.


Before You Get Started

Make sure you:

  • Know whether you already own a domain or need to buy one

  • (Optional) Have access to your domain registrar if connecting an existing domain


Step-by-Step: Buying a Domain in Your Digital Business Suite

Step 1: Buy Your Domain

  • Go to: Settings - Domains

settings

Domain
  • Click "Purchase Domain"

domain

  • Type the domain you want (e.g., yourbrandname.com) and hit Search.

  • Choose one from the list and click Buy

domain screenshot
  • Select the domain, agree to the terms, and click Buy.

    domain

    Note: After purchase, your domain will show up in your Domains tab. Give it a few minutes to fully activate — a quick refresh usually does the trick.

Step 2: Connect Your Domain to a Funnel or Website

Note: Want to connect your funnels, website, store, or blog to your domain? Check out this blog for a simple walkthrough.

Once your domain is active:

Go to: Settings - Domains - Purchased Domains

Purchased Domain
  1. Click Configure next to your domain and choose where you want to connect it:

  • Funnel

  • Website

  • Store

  • Blog

  1. Select the page you want it to point to (the only default asset you received is a funnel called "Professional Linktree". Please connect your domain to this funnel). Click Funnel, choose Professional Linktree, click Proceed to Finish.

  2. Click finish and your custom domain is now live!

domain

Step 3: What If I Already Own a Domain (GoDaddy, Google, etc.)?

No problem! You can still connect it to you Digital Business Suite:

  • Go to: Settings - Domains, + Add New Domain = Connect Domain

  • Type your existing domain (e.g., yourbusiness.com )

  • Authorize Your Digital Business Suite to access your domain OR follow the step-by-step manual instructions

  • Done!

  • If asked to "Add www version," make sure to avoid duplicate records in your domain settings.

Need Help Buying or Connecting Your Domain?

Our team is just a click away! Access onboarding support here for 1:1 support to get your Digital Business Suite fully set up.


Centralized Domain Management in Digital Business Suite

Use the Domains tab in your Settings menu to view, edit, or remove domains. You can:

  • Set a default page for your domain

  • Add or delete subdomains

  • View DNS record instructions

  • Fully configure DNS settings for internal domains without leaving your Digital Business Suite

    Please note: for the above Centralized Domain Management in Digital Business Suite section, no action is required.


Root Domain vs Subdomain

  • Root domain: yourbusiness.com

  • Subdomain: www.yourbusiness.com, booking.yourbusiness.com or shop.yourbusiness.com


Setting Up Your Branded Domain

To personalize your links and emails, you’ll want to assign your branded domain inside your Business Profile settings. This creates a clean, professional look across all communications and automations.

Here’s how to do it step-by-step:

  • In your Digital Business Suite, go to:
    Settings → Business Profile

  • Scroll down to the Branded Domain section.

  • Enter the domain you’ve purchased (e.g., yourbusiness.com).

  • You’ll see two options:
    -Either you can enter it 
    Manually, You’ll be shown the exact CNAME value to enter into your domain provider (like GoDaddy or Namecheap).Or
    -Click
    Continue, If your domain registrar is supported, the system will handle the configuration for you—just follow the prompts.

domain


Important: This step ensures all your links like Calendar links, and messages use your branded domain instead of a generic system link. It’s also required for proper email deliverability and SMS compliance.

Pro Tips for a Branded Experience

  • Email: Update your sender email to use your domain.
    Example: Instead of sending from [email protected], send from [email protected] for a more professional look.

  • Funnels: Replace long, generic URLs with clean, branded links.
    Example: Use yourbusiness.com/hairquiz instead of bit.ly/abc123 to build trust and brand consistency.

  • Automation: Ensure all links in your SMS and email automations reflect your domain.
    Example: A product recommendation email should link to yourbusiness.com/products/frizz-fix rather than a third-party URL (this does not include FermaGlo URLs). Although using FermaGlo links is helpful, using your branded personal domain will help you collect pertinent prospect information and data.


Final Thoughts

Whether you're buying your first domain or connecting one you already own, we make it easy and beginner-friendly. If you feel like you need a little extra help, our full onboarding package has you covered every step of the way.

You'll walk away with:

  1. A branded, professional online presence

  2. More control without tech overwhelm

  3. A smooth and successful setup of your Digital Business Suite


FAQs About Purchased Domains

Q1: Can I use one purchased domain for multiple sites (like a website and a funnel)?

  • No. A root domain can only be connected to one site type at a time. Use subdomains for multiple purposes: store.yourdomain.com, blog.yourdomain.com, etc.

Q2: What DNS records can I manage in Digital Business Suite?

  • If you purchase your domain through your Digital Business Suite, you can fully manage these records inside the platform:

    • A

    • CNAME

    • AAAA

    • MX

    • TXT

Q3: Do I need to verify a domain after purchasing it inside Digital Business Suite?

  • Nope! Internal domains are automatically verified and ready to configure immediately.

    💬 Need Help Buying or Connecting Your Domain?

    Our team is just a click away! Access onboarding support here to get your Digital Business Suite fully set up and running.

Fermaglo

Fermaglo

FermaGlo was born from a bold idea: what if clean beauty and entrepreneurship could rise together? Our mission is simple, to deliver powerful fermented haircare products backed by science and to build a business model that empowers everyday people to Glo beyond the ordinary.

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